Affiliate Partners
Join 14Red’s affiliate programme and partner with us to monetise your audience. We work with publishers, streamers, content creators and marketing partners across the UK to deliver a straightforward commercial relationship. We treat affiliates as long-term partners, offering practical tools and direct support so you can focus on driving traffic and growing revenue.
Programme purpose
Our affiliate programme is built to connect traffic sources with our online casino offering in a compliant, transparent way. We aim to provide flexible partnership options that suit a range of publishers, from small sites and streamers to larger networks. The core goal is simple: turn engaged audiences into active players while maintaining clear reporting and reliable payment handling.
Partnership benefits
Partners can expect a pragmatic set of benefits designed for everyday affiliate operations:
- Flexible commercial models to suit different traffic types and acquisition strategies.
- Personal account management for onboarding, optimisation help and campaign advice.
- Localised creatives and landing pages optimised for UK audiences.
- Regular asset updates and seasonal creative packs to keep campaigns fresh.
Commission structure
We offer a range of commission models to match your business needs, including revenue share, CPA and hybrid arrangements. Exact commercial terms are agreed during onboarding and tailored according to traffic quality and campaign volume. Payments and invoicing are handled in a transparent way and can be discussed with your affiliate manager at sign-up.
Tracking and reporting
We provide clear performance reporting so you can track conversions, player activity and payouts. Our dashboard gives you access to campaign statistics, click-through and conversion data, and a full payment history. We also monitor traffic quality and have fraud prevention measures in place to protect both parties.
Marketing tools and support
Partners get access to a library of ready-to-use marketing materials, including banners, landing pages, tracking links and creative templates. We supply deep link support and guidance on best-practice promotion for UK audiences. Your dedicated affiliate manager will advise on optimisation, A/B testing and creative selection.
Long-term cooperation
We focus on building sustainable, long-term relationships. That means timely communication, regular performance reviews and the option to scale activity as your traffic grows. If you’re looking for a partner that supports co-marketing initiatives and practical optimisation advice, we’re ready to start the conversation.